ChangeNOW 2021


Fernando Desouches

New Macho



Fernando Desouches, Managing Director of the New Macho strategic division at London-based, BBD Perfect Storm.New Macho works with global brands such as Dove Men+Care, Pepsi, Ruffles, and Heinz to help them dispel negative clichés and redefine masculinity. With more than 20 years of experience marketing to men, including at Unilever where he led the Lynx/Axe brand repositioning, Fernando continues to provide important industry insights around masculinity. Fernando is a regular speaker at industry events like AdWeek EU, prominent Institutions like the UNWomen Unstereotype Alliance and several universities around the globe. Recently, his work has been recognised by the IPA, who added his name to their 2020 iList of role models championing inclusivity in the advertising industry

Ses sessions

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