ChangeNOW 2021


Krystal Olivieri

Group M

Global Chief Innovation Officer · GroupM


Krystal Olivieri, GroupM’s SVP, Global Data Strategy and Partnerships, is featured as an indispensable executive in The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times. Around the start of 2020, Olivieri took on the ambitious challenge of developing a program that would democratize big data skills for employees at one of the world’s largest media-buying agencies. The result, GroupM’s internal data intelligence program, now equips teams at the agency with tools and resources to understand and deal with issues like data privacy, strategy, negotiations and governance. Olivieri says maintaining a strong focus on ethics and humanity in the data analytics space is especially important to her, and she is currently working on expanding on that aspect of that project even further. “As an industry, we’ve lost sight of the fact that ‘consumer data’ means there is a person on the other side of the transaction,” Olivieri says. “At GroupM, we wanted to bring empathy and responsible use of data into the forefront of our initiative.”

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