ChangeNOW 2021


Carmen Hijosa

Ananas Anam

Founder and Chief Creative & Innovation Officer


DR CARMEN HIJOSA Short (100 word) bio Dr Carmen Hijosa, Founder and Chief Creative and Innovation Officer of Ananas Anam Ltd, developed Piñatex® - a natural plant-based material made from pineapple leaf fibre. She is an ethical entrepreneur with a vision for a more sustainable future, connecting people, ecology and economics. Originally from Spain, Carmen’s career has taken her around the world. The journey of Piñatex® began when she realized the toxic impact of mass leather production while consulting in the Philippines. Driven to find an alternative solution, Carmen undertook a PhD at the Royal College of Art (UK) to develop Piñatex; As a result she has spearheaded a vibrant new industry that is socially, environmentally and economically responsible.


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