ChangeNOW 2021


Ayumi Moore Aoki

Women in Tech® and Social Brain®

Founder and CEO


Ayumi is a social entrepreneur committed to driving positive, sustainable change through technology. She is the Founder and CEO of the Global NGO Women in Tech®, the award-winning agency Social Brain®, and Co-Founder of HER Digital Academy. Ayumi lives in France with her husband and four children but grew up in South-Africa under Apartheid with her Brazilian and Japanese parents. Her upbringing shaped her beliefs around equality, and cultivated her drive to break those gender, race, and professional norms that are rooted in oppressive and discriminatory stereotypes. Ayumi knows firsthand the power of code. In 2008, she was struggling to achieve a healthy life balance, so she quit her high-powered job and taught herself how to code with CD-Roms. Her new digital skills reshaped both her personal and professional life. She created her first company, and in 2018 founded Women in Tech®. Today her non-profit organization is a global movement, with over 200 volunteers, 50,000 members in 6 continents, and on a mission to empower 5 million women and girls by 2030. As an international expert in women empowerment and a champion of equality, she is a member of the Forbes Business Council. Ayumi regularly takes to the stage at global, industry-leading events, including PauseFest (Melbourne), Women in Business Expo (London), TEDx Ist (Lisbon), Skolkovo Conference (Moscow), UFM Business Forum (Barcelona), MEW Manama Entrepreneurship Week (Bahrain), HackingRio (Brazil), and MITT Summit (UAE).

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