ChangeNOW 2021

GA

Gwendolyn Alston

MocaMedia

President & Co-Founder

Presentation

Originally from New York City, Gwendolyn Alston has lived in Madrid, Spain since 1988. She speaks fluent Spanish and French, and is versed in Italian and Catalan. She comes from a marketing and publishing background and holds a Doctorate in Comparative Literature. With her sister and business partner, Gwen manages the agency MocaMedia, which specializes in the design and execution of impact, outreach and marketing campaigns for independent films. MocaMedia launched in 2008 with the film A Sea Change, about ocean acidification and climate change, which screened on all seven continents and won multiple awards, including the NOAA Environmental Hero Award. MocaMedia has since worked with dozens of projects, as consultants and as hands on strategists, on films ranging in subjects from social issues, the environment, to spirituality and health. They work with well-crafted, powerful films that touch hearts, ignite discussion, and inspire action. Their commitment is to identify and connect with the film’s core audience, engage with strategic partnership organizations, and support the filmmaker’s goals. Gwen has taught Digital Marketing and Social Media Management at Berklee College of Music on their Valencia campus, Syracuse University in Madrid, EDEM Business School and Escuela de Música Reina Sofía. Her motto: “Be in the world.”

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