ChangeNOW 2021

EB

Edward Brial

Materra

CEO &. Co-founder

Presentation

Edward is one of the co-founders of Materra: helping fashion companies reduce their environmental impact by growing radically more sustainable cotton in a transparent way. We are developing Turn key farm systems and data analytics platforms to grow cotton with minimal impact and maximum efficiency and quality using non arable land. Over the past two years we have grown ELS cotton pesticide-free, with up to 80% less water and fertiliser combined with a 4x increase in yield per hectare, (baselined against global averages).

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